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MSEF Delivers A First

by MSEF Administrator | Feb 27, 2017

MSEF, Lifesquare, and the NHRA joined forces for the first time at the NHRA Winter Nationals in Pomona, CA to roll out the latest in medical technology. The three organizations joined together with the aid of PRO, Professional Racers Organization, to distribute Lifesquares to PRO classes. 

The successful weekend of racing started with a drivers meeting Lifesquare presentation by the Safety Safari. Safari leader, Bob Lang, introduced the new medical technology and how it will aid first responders in the event of an accident.

Over the course of the weekend teams met with MSEF and Lifesquare members to create their accounts and apply the decal to their helmet. These members included Lifesquare CEO, Laurie Racine, the MSEF board president, Murf McKinney, and My Race Pass president, Josh Holt.

The coordination and collaboration between all of these entities exudes a shared mission of promoting a heightened awareness of safety in motorsports. MSEF would like to thank the NHRA, PRO, all members of the Safety Safari, and the teams for their willing acceptance of the technology. We look forward to the future of this partnership and others. If you're interested in bringing this innovative technology to your sanctioning body, track or first responder team, please contact MSEF.

racer with lifesquares from MSEFrace helmet with lifesquare from MSEF helmet with lifesquare from MSEF